Page 45 - BTSGroup ONE REPORT 2021/22_EN

BTS Group Holdings Public Company Limited 2.3 MOVE 43
Annual Report 2021/22

Figure 7: Average daily ridership of BTS SkyTrain (Core Network) and MRT 2.4 Promotion
(Unit: Trips/Day)
This year we implemented a new fare promotion within our Core Line Network,
based on the Rabbit Rewards loyalty programme. The loyalty programme works

637,087 652,156 660,790 660,355 647,367 on an accumulative basis where passengers travel on-board BTS SkyTrains
and continuously collect points through Rabbit Rewards, where they are
able to redeem rewards through our extensive affiliates within our MIX and
408,340 MATCH platforms. We are currently exploring other various pricing dynamics
336,849 341,936
260,325 274,302 295,792 311,447 260,471 and promotional offers by collating data within our MIX data analytics team.
The behavioural data collected from our MOVE business can be utilised to
146,700
identify key metrics to discern passenger patterns for us to develop promotional
BTS - Green Line Core Network MRT - Blue Line marketing strategies.
FY 2015/16 FY 2016/17 FY 2017/18 FY 2018/19 FY 2019/20 FY 2020/21 FY 2021/22
3. Procurement of Products or Services

3.1 Civil Works
Sources: BTSC and BEM
6 Data from January - December, excluding ridership in Purple Line Contractors on civil works must strictly follow the outlined specifications and
requirements set by the authority of each project. Those requirements include

2.3 Targeted Customers having adequate track record on running each project in order to deliver
projects on time, at a fair price and with good safety record. Moreover, BTSC
BTS SkyTrain System has several distinctive points including being fast,
punctual, clean and highly secure, reasonable fare as well as running along has a Supplier Code of Business Conduct defining the basic commitments
key central business centre, thereby being recognised as a quality mass required from suppliers concerning their ESG responsibilities as well as a
transit system and being part of every day’s life of Bangkokians. There are Supply Chain Sustainability Assurance Programme in order to create long-term
various targeted customers of BTS SkyTrain System. BTS SkyTrain System value with suppliers.
comforts commuters of different lifestyles, whether to work, to study, for
business contact, to attend meeting or seminar including to sightsee or to go
shopping, dining or leisure at malls, leading hotel or tourist attractions along
BTS SkyTrain route.