Page 11 - BTSGroup ONE REPORT 2021/22_EN
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BTS Group Holdings Public Company Limited 1.1 Our Ambition and Strategy 09
Annual Report 2021/22
STRATEGY
BTS Group has developed an innovative ‘3M strategy’; MOVE, MIX
and MATCH, that leverages off its proprietary and primary MOVE
and MIX networks.
Under the ‘Sharing Economy’ concept, BTS Group provides a unique
MATCH solution to its partners; sharing access to both its MOVE
network (providing ACCESS to customers) and its MIX network
(providing broad and customised audience REACH).
Our MOVE network itself is a pioneering concept whereby we aim
to provide convenient and safe door-to-door transportation solutions
to customers, which purposefully support UNSDG13 (Climate Action)
by reducing carbon emissions and improving living conditions.
Our MIX network has advanced beyond its leading OOH media
capability to provide comprehensive O2O solutions combining
advertising, payment and distribution services, incorporating smart
DATA for optimising insight and customer satisfaction.
