Page 29 - BTSGroup ONE REPORT 2021/22_EN

BTS Group Holdings Public Company Limited 2.1 BTS Group Overview 27
Annual Report 2021/22

> 40mn

Unique Audience Reach

Our MIX platform is the combination of our “in house” data analytics and Our MATCH platform is where we cultivate strategic partnerships. Here,
data science capabilities together with the Offline-to-Online (O2O) Solutions we leverage off our unique and proprietary MOVE and MIX platforms to deliver
that we provide to our clients across our Advertising, Payment and Distribution enhanced reach and insight to our partners. We also receive mutual benefit
platforms. These unique and market leading third party services are provided which can be realised across a variety of different business models, such as
by our majority-owned and separately listed subsidiary, VGI Public Company revenue share or equity (or dividend) income.
Limited (VGI) and its associate, Kerry Express Public Company Limited (KEX).

Aside from its exclusive O2O customer reach capability, MIX has unique and
proprietary data across a broad range of segments, and has compute capability
to use this for the benefit of the Group, its partners, and to clients of VGI,
subject to applicable regulatory constraints.