Page 59 - BTSGroup ONE REPORT 2021/22_EN

BTS Group Holdings Public Company Limited 2.5 MATCH 57
Annual Report 2021/22

We have a flexible partnership philosophy which typically embraces the Attractive Investment Parameters: Like any financial investor, we favour
following 3 concepts: investments in companies with ambitious and hungry management teams,
Partner Competency: The partner already has a high competency level in its where those investments are made at an attractive investment price.
existing product or service. This is a prerequisite for partnership.
Normally, the Company will hold more than 5% but less than 10% of our
partner’s shareholding with the exception of core strategic partners. Our
Mutual Synergy: An analysis of the potential partnership should give a high
conviction that the potential partners profitability can be sustainably enhanced partner selection criteria are as follows;
(normally through leveraging off enhanced reach from BTS Group, VGI and
our other partners, such as KEX and Jaymart), and that BTS Group in turn
benefits from its economic ownership in the partner (should it own any),
revenue generation to VGI or other Group companies, and a broader network
of customers and insight data.

Broad Partnership Philosophy Embracing Mutual Value Creation

They have We can Partnership We can They have They are
can

Good existing Enhance their Enhance our Combine data Ambitious Undervalued
product, service profit/support and other, for mutual hungry (pricing)
and brand balance sheet partners sales benefit management