Page 54 - BTSGroup ONE REPORT 2021/22_EN

52 l Introduction l Nature of Business l Organisation and Shareholding Structure l Business Review l Corporate Governance l Financial Statements l Other Information l

With growing popularity, the service received higher demand from both local Furthermore, VGI intended to repurpose and modernise the commercial
and global brands. spaces on the BTS network by spinning off the lease rights to NINE –
a company headed by experienced modern trade professionals. As a result,
Payment Business NINE has modernised commercial spaces on BTS stations: St. Louis,
Payment Business is operated under Bangkok Smartcard System Company Victory Monument and Ploen Chit. VGI experienced an excellent result from
Limited and BSS Holdings Company Limited, collectively called “Rabbit Group”. an increase of approximately 100% rentable areas along with a wider range of
Rabbit Group is a Digital Lifestyle Solutions with 2 key services: Payment and relevant customer offerings, powered by direct sampling through Demo Power.
Services. Payment is the business providing payment platform on the mass The combination of VGI O2O Marketing Solutions together with these premium
transit system and retail stores, transacting through the Rabbit Card and commercial spaces will be a very powerful tool for brands to raise exposure
RLP - an e-Wallet for both offline and online (e-Commerce) payments. Services and sales.
include Thailand’s leading online marketplace insurance broker and financial
products under “RCare”, providing micro-loans under Rabbit AEON loan and 1.2 Rabbit Rewards
a digital lending provider under “RCash”.
Rabbit Rewards is one of the leading customer relationship management
(CRM) loyalty programmes in Thailand; anchored by BTS SkyTrain, Rabbit Card
Distribution Business and RLP. The loyalty programme helps members “Change Every Day to a Reward”
In the fiscal year 2021/22, VGI marked a further step by establishing Distribution by facilitating value exchanges among BTS riders and BTS Group businesses
business, which comprises 1) Logistics and 2) Distribution. VGI manages its and the Group’s partners. The programme rewards members for behaviours
logistic component through KEX – the leading parcel delivery service in Thailand. which is beneficial to BTS Group such as, riding the BTS or completing
Moreover, VGI has expanded its capabilities into Distribution through its subsidiary a transaction with key partner services.
and associates including Fanslink – an omni-Channel e-Commerce service
provider and the leading brand management for Chinese brands, Demo Power
– the largest trial and demonstration service company in Thailand, Jaymart – Rabbit Rewards now serves more than 6.8mn members who earn points by
a holding company in mobile retail and wholesale distributor, debt collection commuting on the BTS SkyTrain, making purchases at Rabbit retail partner
and management, property development, personal loan business and potential network and on RLP’s partner e-commerce platform. Points can subsequently
new business and KEX - the leading parcel delivery service in Thailand. be redeemed for rewards via the Rabbit Rewards’ application and/or website.
Rewards include cash top-up on a member’s Rabbit Card, merchandise and
gift certificates from various partners.

The programme aims to increase the number of members and third-party
partners, as well as to continue analysing data based on members’ usage for
further product development.