Page 51 - BTSGroup ONE REPORT 2021/22_EN

BTS Group Holdings Public Company Limited 2.4 MIX 49
Annual Report 2021/22

Since transforming VGI strategy from being a media rental company to a through MATCH business, allows MIX business to have both unique and
complete O2O Marketing Solutions provider, VGI now encompasses the diversified data inside its marketplace. With a sweeping vision – to serve
completed ecosystem spanning Advertising, Payment and Distribution. These the community with unique and sustainable solutions that greatly contribute to
allow VGI to reach a wider and more diverse group of consumers, for VGI to an improved life, MIX business has been building a strong data scientist team
better understand the needs of consumers precisely. to collect, analyse and interpret large amounts of data, turning it into a useable
and insightful form to create better marketing strategies and communications.
Combining such data together with behavioural (eg. Travelling) data from These smart marketing tools and solutions will ultimately deliver significant
the MOVE business and the data received from the collaboration with partners value uplift to its clients, the Group and its partners.

Data Analtytics/ Marketing Solutions/
Scientist Strategy

Data Market Place Communication
Diversity of Touchpoints VGI Platform BENEFIT Unique & Useable Data to be Used In
Transportation

Efficiency

Partnership Revenue Reach
Profit / Business
Profit Margin Opportunity