Page 52 - BTSGroup ONE REPORT 2021/22_EN

50 l Introduction l Nature of Business l Organisation and Shareholding Structure l Business Review l Corporate Governance l Financial Statements l Other Information l

FY 2021/22 Key Developments Under its Advertising platform, VGI has exclusive rights to manage advertising

• Against the backdrop of the COVID-19 pandemic, MIX business reported and commercial spaces across the BTS SkyTrain Network and trains.
an increase in revenue from sales and services and sales of 64% YoY to Its networks further cover various touchpoints, including the office and commercial
THB 4,298mn building segment along with outdoor billboards. Under the Payment platform,
• VGI successfully expanded its businesses into the Distribution business Rabbit Group (including RLP) is a leading micropayment platform with over 700
through investments in strategic partners, thereby VGI now operates with retail partners nationwide. Last but not least, under Distribution (Logistics and
the completed O2O Marketing Solutions – Advertising, Payment and Distribution) platform, VGI has expanded its capability through the investment
Distribution platforms. in subsidiary and associates, including Fanslink – an omni-Channel
- Strengthen Payment platform via a joint venture named Rabbit Cash e-Commerce service provider and associates, the leading brand management for
Company Limited – a digital lending service platform Chinese brands, Demo Power (Thailand) Company Limited – the largest trial and
- Enhance Distribution platform by investing in Fanslink Communication demonstration service company in Thailand, Jaymart – a holding company
Company Limited (Fanslink), Jay Mart Public Company Limited (Jaymart), in mobile retail and wholesale distributor, debt collection and management,
Nation International Edutainment Public Company Limited (NINE) property development, personal loan business and potential new business and
• Enhanced data and reach, with Unique Audience Reach of 40mn, an increase Kerry Express (Thailand) Public Company Limited (KEX) – the leading parcel
of 14% YoY delivery service in Thailand.
• The number of Rabbit Card reached 15.0mn cards, an increase of 5.4% YoY,
driven by an expansion of rabbit card’s touchpoints to several transportation Advertising Business
modes. Meanwhile, Rabbit LINE Pay (RLP) users increased to 9.5mn users, Advertising business consists of 2 principal segments, including offline OOH
an increase of 15.8% YoY. The growth was driven by an expansion of media, and Online and Digital Marketing. The OOH media business comprises
the point of usage nationwide as well as an embedding Rabbit Card in available of 1) advertising in transit network (Transit media), 2) advertising in office
e-Commerce platforms and residential building (Office media) and 3) billboards and street furniture
advertising (Outdoor media). Transit and Office media are managed by VGI
itself. Outdoor media is managed through a collaboration with VGI’s associate:
1. Products and Services
Master Ad Public Company Limited (MACO) and Plan B Media Public Company
1.1 VGI PCL Limited (PlanB), respectively. The Online and Digital Marketing is under the
VGI started from solely being a media rental company providing traditional business unit namely VGI Digital Lab.
Out-of-Home (OOH) advertising, which previously focused in businesses
across Bangkok. VGI’s vision for sustainable growth has led VGI to expand Transit Media
media network across Thailand by making strategic partnerships with several VGI has rights to manage advertising space across the BTS SkyTrain core
leading companies. With rapid technological advancements, VGI has identified network and extensions, which covers 31 stations (including 24 Core Network
tremendous opportunities, leading to the strategic integration of Payment stations: Mo Chit – On Nut and 7 Extension Zone 1 stations: Saphan Taksin –
and Distribution. This enables VGI to provide a fully integrated service of Bang Wa) with a combined track length of 31km as well as 98 BTS trains
O2O Marketing Solutions. Currently, VGI is focusing on 3 main businesses (392 carriages). VGI’s transit media network runs through key commercial,
comprising: 1) Advertising, 2) Payment and 3) Distribution. residential and office areas of central Bangkok and has one of the highest
viewers exposure in the OOH media sector.