Page 53 - BTSGroup ONE REPORT 2021/22_EN

BTS Group Holdings Public Company Limited 2.4 MIX 51
Annual Report 2021/22

Office Media Moreover, MACO has also made a transition into New Economy in responding
VGI offers two types of networks under Office media, which includes Office to the worldwide digital transformation and market trends. With MACO and
media and Residential Building media. Office media includes digital screens PlanB’s extensive network, VGI has a strong foundation for growth in Thailand
which are installed inside office building elevators as well as other waiting areas and ASEAN region. (Please find more details of the Outdoor media segment
inside office buildings, such as lobbies. Residential Building media consists of in FY 2021/22 MACO’s Annual Report and 2021 PlanB’s Annual Report)
digital screens in residential buildings. Office and Residential Building media,
particularly inside the elevators, are considered captive media – media placed Online and Digital Marketing
in confined spaces drawing maximum viewers’ attention. As of 31 March 2022, Nowadays, the advertising world has dramatically changed as advertisers’
VGI owned the largest Office media network with 195 office buildings demand for the total solutions to meet their marketing objectives – Awareness,
and 1,511 screens which are centrally-controlled from VGI’s head office. Engagement and Conversion. VGI is aware of this trend, hence, VGI established
a business unit named VGI Digital Lab which is a digital marketing product
Outdoor Media and agency services. The core product, Customer Data Platform (CDP),
Outdoor media segment, which VGI operate through MACO and PlanB, is aggregates and combines real purchase data across platforms – Advertising,
another focus area for VGI. Currently, MACO is an owner of Street Furniture Payment and Distribution. Purchase or transaction data is the best indicator
media in Thailand, which was managed by PlanB - exclusive selling agent of future buying behaviour and VGI can build targeted audience for digital
and outdoor media in ASEAN market, including Vietnam and Singapore. marketing which delivers higher end conversion performance for clients when
compared to the standard practice of targeting based on online behaviour.